Talking to the media? Think about this 1.1

Talking to the media?  Want to know some lingo? Here are some phrases you might be glad to know. 

Double ender  This is an interview where the interviewer isn't in the shot with the subject. These interviews can appear suspicious and even look like the interview was pre-taped or edited.  

If you're ever invited to be interviewed for a double-ender, here are some tips worth keeping in mind:  

Don’t play with your swivel chair; this is distracting to viewers. 

Don’t look at the doohickey (sorry for the terminology) in your ear: oddly enough, this is a natural reaction but it makes you, the interviewee, look untrustworthy. Look where the camera operator tells you to look.

Plant your feet flat on the floor and don’t lean back in the chair. Do NOT relax.  

Embargo Perhaps, not coincidently, "embargo" is nearly the word "embarrass"  Embargoed news does NOT exist unless you are Apple and even then, it is every reporter's dream to find a News Link.

Off the record Be very, very careful of giving information "off the record."  There is nothing saying that a reporter has to honour an "off the record" conversation.  Be wary. 

On Background aka "Double super secret background" Court orders can order full-disclosure of information sources. In practice, reporters should obfuscate the identity of their source. Just understand that it doesn't always work the way you hope it does. Be wary!

...now you know. 

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Info gratefully gleaned from Traditional and Social Media presentation by media commentator Ian Capstick of MediaStyle

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